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about us

Our Mission

B-Heard are a premium streetwear brand, based in Glasgow, UK and we have a key message with our trademark. We want to raise awareness of mental health and encourage those who are struggling with anything to speak up and B-Heard!


The business was inspired through the tragic loss of a dear friend, who unfortunately took his own life. Our message is clear: we want people to know they are not alone. We are all here for each other to help get through any struggle, at any point in their life. It’s okay not to be okay!


Our aim is to bring quality streetwear to our customers, whilst also promoting positive mental health and wellbeing, encouraging everyone to speak up and B-Heard! We donate 10% of all profits to Glasgow Association for Mental Health (GAMH). They are an independent body promoting the positive mental health and wellbeing of everyone in Glasgow. GAMH provide community based support to anyone who requires it. We hope that with our contributions, they can continue to do the amazing work that they do, and we are extremely proud to be a part of this.


We urge anyone who is struggling to get in touch with GAMH or the Breathing Space phoneline on 0800 83 85 87.


Thank you to everyone for your continued support with the business. Stay safe, stay strong, and let’s B-Heard!

for the occasion

A well dressed John Baird speaks with RaithTV about the highlights from his career at the Rovers